Automotive & Heavy-Duty Aftermarket Sales Services
Since 1992, GFGM Marketing has helped automotive and heavy-duty manufacturers build sales and distribution across Canada.
We act as your outside sales team. From sales development and distributor management to marketing support, strategic planning and product training, we cover each stage of bringing a product line to market, and stay with it long after launch through ongoing manufacturer representation.
A Flexible, Cost-Effective Alternative to an In-House Sales Team
Outsourcing your sales to a manufacturer’s representative frees you to focus your time and energy on other priorities that drive value for your business, while avoiding the overhead of a full-time dedicated sales force. According to MAFSI, a direct sales employee with an $80,000 base salary can actually cost a manufacturer $160,000 to $185,000 per year once benefits, travel, and other overhead are factored in. Instead of building a distribution network from scratch, you gain immediate access to established relationships with retailers, distributors, and buyers nationwide.
Services That Cover the Entire Sales Cycle
Sales & Business Development
We develop sales opportunities and help manufacturers grow their business in Canada by identifying qualified customers, developing new accounts, and presenting product lines to key distributors.
Sales support
We support manufacturers throughout the sales process, from identifying qualified prospects and developing new accounts to customer visits, follow-up and ongoing account support across Canada.
Marketing support
Our team will promote and communicate the best message to increase sales.
Strategic
planning
We develop marketing and sales plans based on competitive analysis, market opportunities, strengths, weaknesses, and growth objectives.
Distribution
management
We help manufacturers develop distribution opportunities with distributors and jobbers across Canada.
Product
training
We offer product training and technical support.
Experienced Canadian Automotive Aftermarket Sales Team
GFGM Marketing combines more than 30 years of industry experience with established relationships across Canada’s automotive aftermarket distribution network.
GFGM Marketing is led by Philippe Emond, named CRP Automotive’s 2023 Canadian Sales Representative of the Year. His industry experience and established distributor relationships help manufacturers accelerate their market entry and build a stronger presence in the Canadian automotive aftermarket. Meet Our Team
Industries We Serve in Canada
GFGM Marketing specializes in the Canadian automotive and heavy-duty aftermarket, helping manufacturers develop sales, distribution and market presence across Canada. We work with manufacturers of parts, accessories, equipment, tools, chemicals and other products serving automotive and heavy-duty applications.
Automotive aftermarket
The automotive aftermarket includes replacement parts, accessories, equipment, chemicals and other products sold for vehicles after their original sale by the OEM.
Heavy-Duty Truck
The heavy-duty aftermarket includes parts, components, equipment and products serving commercial trucks, fleets, buses and other heavy-duty vehicles.
Tools & Equipment
We also represent manufacturers of tools and equipment, shop supplies and chemicals serving repair shops and professional garages.