Automotive Aftermarket Sales Agency in Canada
GFGM Marketing provides outsourced sales representation for automotive and heavy-duty manufacturers looking to grow their sales and distribution network across Canada. With more than 30 years of experience in the Canadian automotive aftermarket, GFGM Marketing helps manufacturers build strong relationships with distributors, retailers across the country. Our sales agency provides the local expertise, market knowledge, and industry connections needed to introduce products, develop new accounts, strengthen existing relationships, and expand your presence in Canada.
What is a Sales Agency ?
A sales agency is a company that provides outsourced sales services to manufacturers and other businesses looking to promote their products and increase sales within a specific market or territory. Instead of building and managing a complete in-house sales team, manufacturers can work with an experienced sales agency that already understands the market, has established industry relationships, and can represent their products directly to potential customers.
A sales agency acts as an extension of the manufacturer’s sales team. Sales representatives develop new business opportunities, maintain relationships with existing customers, present products, identify market opportunities, and support the manufacturer’s overall sales strategy. For manufacturers entering or expanding in the Canadian automotive aftermarket, working with an experienced sales agency can provide access to local market knowledge and established industry relationships without the costs and complexity associated with building a Canadian sales operation from the ground up.
Grow Your Sales and Reduce Your Expenses
Instead of investing in recruiting, training, managing, and supporting a new sales team, manufacturers can leverage an existing sales organization with experience in their target market. Many manufacturers are looking for ways to increase sales while managing operating costs. Outsourcing outside sales to an experienced sales agency can be an effective way to expand market reach without the significant investment required to build a complete internal sales team.
Working with a sales agency gives manufacturers access to experienced sales professionals, established industry relationships, and local market knowledge. According to MAFSI, a direct sales employee with an $80,000 base salary can actually cost a manufacturer $160,000 to $185,000 per year once benefits, travel, and other overhead are factored in.
Why Manufacturers Work With Sales Agencies
Sales agencies can provide significant value to manufacturers that want to expand their business in a competitive market. An experienced sales agency brings more than salespeople. It brings market knowledge, customer relationships, industry experience, and an understanding of how products move through the distribution network.
In the automotive aftermarket, relationships are particularly important. Manufacturers need to understand the needs of distributors, wholesalers, retailers, and other industry professionals while ensuring that their products are properly positioned in the market.
GFGM Marketing works closely with manufacturers to understand their products, objectives, target customers, and growth strategy. We then use our industry knowledge and relationships to help develop opportunities throughout the Canadian market.
Recognized Expertise, Not Just Promises
GFGM Marketing is led by Philippe Emond, named CRP Automotive’s 2023 Canadian Sales Representative of the Year — recognition earned through more than 30 years of experience building distributor and wholesaler relationships across Canada. Rather than starting from scratch, manufacturers who work with GFGM gain immediate access to those established connections, along with the market knowledge to put a long-term sales strategy into action.